Commercial Gym Equipment Requirement for Open Gym Business in 2022
So after months of mentally tolling hard and brainstorming, you have made up your mind to open up a gym business in Ireland. But wait? Have you checked and determined the host of the requirement to open a gym and make it successful, or do you want to open a public/private gym in the first place and then traverse through the uncharted territory of coming up with a plan. Whatever be it, in this segment, we bring you an essential checklist of "to-do's" to consider while planning to open your dream gym in Ireland.
8 Things to Consider Before Opening a Gym in Ireland:
1. Business Plan
First things first, a successful gym involves more than just commercial gym equipment. It includes a business plan - your roadmap to success. Consider this stage a "what, why, and how" sandbox mode for your gym business. Think of who you'll be serving, how much should you charge for membership and subscription, who is your immediate gym business competitor, and what business plan your competitor adopted.
Yes, we know it sounds like one too many for the moment, but it's of utmost necessity before you decide to cut the red ribbon. A sound roadmap will act as a point of reference when you have to make an important decision and will show to your partners and employees (if any) the direction you want the gym business to head in.
Next up is choosing the ideal location for your gym (it's crucial). Before deciding to open a gym, decide where to build it?
Think of a situation: You get a location for less and decide to build your facility there, but months pass by without disturbing your membership and subscription rate. It's approved: your plan clearly backfired. So, when deciding to choose a location for your gym, consider these:
Price - Didn't we just talk about it. Well, yes and no. Here we go again. Obviously, price is the primary thing to consider; it should be proportionate. Building/renting a fancy gym studio will leave you with no financial resources, whereas spending a majority of chunk on commercial gym equipment won't get your business rolling. Proportionate budget appropriation is the key.
Area Demographics - Where to open your gym? According to a report, people don't tend to travel more than 4 miles from their home. When deciding to plop down your gym, ensure your gym is in a neighbourhood which is seamlessly accessible.
Competitor's Gym - There's no denying that you'll have competing gyms near your gym, but if you find all (nearly all!) gyms in a single look, it's better to keep looking for another place to establish your gym.
3. Licences and Certification
When you think of starting a new gym, it's elementary to overlook the requirement for licences, certifications, and permits. However, as your gym business will be serving the public directly, you'll have to apply for a business licence and permit.
So the best bet is to hire a legal consultant to ensure your gym business is a legal entity, or you can go for the “not-so-fun” part of operating a business and opt to apply for the business licence and permit all by yourself. So what should be on your checklist?
Standard Business Licences and Permit - So, if you've already gone through the legal requirement of opening a gym in Ireland, you're ready to get a permit and licence. Nearly every business in Ireland requires some standard licences and permits to operate, like Certification of Personal Fitness.
State Licencing - Gym Licencing is not uniform and may vary for states. Therefore, before moving to the following procedure, check if your state requires a specific licencing procedure or not.
Special Gym Services Licence and Permit - Want your gym business to be an expansive club that offers on-site classes, spa services, food and retail goods, and healthcare services, among other services? You'll have to get additional licences and permits created by these add-ons. Phew, it doesn’t seems to end!
Musical Licencing - Since you'll be playing music to keep your clients moving during their workout, make sure you're not infringing any music copyright. Does it mean you cannot bump your favourite gym playlist on your Spotify? No, just ensure you have the music licencing present with you.
4. Legal Fees and Structure
Getting necessary business licences and permits is not a be-all. You'll need to pay for legal fees and insurance costs for business licence permits and certifications like Certification of Incorporation and Employment Agreement, so factor in those costs as well. Sounds a lot? Believe us, you'll need a safety net. Gym business is prone to numerous unforeseen situations like commercial gym equipment breakdown, personal injury, general liability insurance, worker's compensation insurance, cyber liability, and so on.
If you're not aware of this or dealing with too many documents is not your forte, it's a feasible choice to hire a tax lawyer or consultant to help you with it.
5. Commercial Gym Equipment
Here comes the centrepiece of your gym business: the commercial gym equipment. Before going on a shopping spree, you'll have to do extensive research on: What kind of gym will you have? Should you go for used/refurbished gym equipment for sale in Ireland or fill your gym with essential high-quality commercial gym equipment Ireland? Is there enough floor space available for your selected commercial gym equipment? and most importantly, What is your budget?
The total cost of fitness equipment for sale Ireland can be as little as £7500 for basic and essential gym equipment and up to £500,000 for cutting-edge and state-of-the-art commercial gym equipment Ireland. It depends on intelligent budgeting to equip your gym without overspending.
6. Gym Management Software
So, finally your gym is established but to best manage your gym business's day-to-day operation, you cannot use redundant administrative methods from the past like managing Microsoft Excel sheets. Here, gym and club management software come to play.
Gym and club management software provide gym and fitness business with the functionality to manage schedules, memberships, and facilities. The capabilities of gym and club management software include storing the member's information in the software database, scheduled classes information, management of financial records, reserved facilities by the members, and more, which help you save time from performing tedious administrative tasks and instead focus on the clients, classes, and the staff/trainers.
What are some of the best gym and club management software for your gym business:
7. Advertising and Marketing
The stage is set; it's time to bring in the clients. Since (guessing that) you're a new gym business, bringing in the clients through the front door won't be a cakewalk and can actually get the other way around. What can be done? An essential factor to growing your business is correctly marketing to your client and the potential client. Gym business marketing strategies are as numerous as they are nuanced. So what can be done in such a crowded industry?
Here's a gist of gym business marketing strategies you can adopt to promote your gym business and drive your client acquisition rate:
Create an SEO-friendly website.
Local SEO for your gym business will go a long way for you.
Fitness content marketing is a must. It should be on your list.
Want to rake in clients? Anything "social media" is the key.
Host events at your gym facility.
Robust gym business promotion.
Lastly, remarketing, remarketing, and remarketing - to increase your business’s visibility.
8. Staff Remuneration
The final step to starting your gym is to hire the best staff for your gym. From front desk staff, sales and membership manager, and personal trainer, to admin staff, your staff will reflect the face value of your gym business. The better the staff, the more the chances of client acquisition and a reduced break-even period. Say Voilà to £££!
Here’s the average salary of gym staff in Ireland:
Fitness Instructor - £17720/year
Personal Trainer - £27386/year
Gym Manager - £25827/year
Summing It Up:
This brings us to the end of our segment. Hope you liked it. Like any other business, gym business will take time, sweat, and constant effort to achieve your ultimate goal. Want help with commercial gym equipment Ireland? Here we are. Strength and Fitness Supplies is a widely acclaimed gym equipment provider in Ireland. Whether it's commercial gym equipment, gym equipment for sale Ireland, or fitness equipment for sale for your home gym, we have something rolled up our sleeves for your varying needs.